【Exhibition Introduction】

May 10 - 14, to "Chinese brands, the world to share; national tide brand, product building the future" as the theme of the eighth China Brand Expo opened in Shanghai, bringing together nearly 1,000 brand enterprises, displaying the innovative strength and unique charm of the Chinese brand, The products of Gitane Company followed the products of many units of Shougang Group to appear in the Brand Expo together.

Shougang's booth is located in the enterprise exhibition area. Entering from the H2-2 entrance on the ground floor of the exhibition hall, Shougang's classic "blue and white" colour scheme booth stands on the left side of the passage.Shougang's booth is a four-sided open and transparent design, which uses elements of Shougang's blast furnace shape to evolve, adding a sense of modern technology and hanging screens.There was an eye-catching logo in the prominent position, highlighting the development of new quality productivity, the promotion of technological innovation as the first competitiveness of Shougang, and the brand slogan of "Intelligent Manufacturing, Service, Win-Win".

At the booth, an embroidery also attracted the attention of the public.It is not made of ordinary silk thread, but "silk steel".Gitane staff to all walks of life media, the audience introduced, "Silk steel" through more than ten kinds of elements in the 1600 ° C temperature quenching condensation, after the alloy precision design, cleanliness heat treatment process strict control, drawing optimisation enhancement, such as "steel flowers".Brand process, to achieve the transformation of steel into a soft, the production of a set of light, fine, soft in one, the diameter of only 0.01mm, above 1000 ℃ still has a high resistance to oxidation as well as the toughness of the electric heating alloy fibre material."Therefore it is not afraid of burning, 'steel' and soft." Gitane silk steel is not only by leaders at all levels and the major media attaches great importance to, but also by the media after the report has aroused widespread concern in the community, many exhibitors as well as visitors have come to Shougang booth looking for "silk steel".

Finally, silk steel was awarded the top ten most popular products by the organising committee of the China Brand Expo among the exhibits of thousands of exhibitors.