“Turning in the application form on November 20 last year, the conceptual design on December 1, and submitting the work on January 20 this year, that's an intense pace.” Zhang Wei, the manager of Shougang Cultural and Creative Shop, smiled like a flower when she talked about the silk steel “Fortune and Well-being” wire-wound painting selected as a Beijing gift, “I was so excited when I heard the news of the award. I was so excited when I heard the news of the award that I got 'goose bumps' on my arms, and obviously felt the blood rushing to my face, all the way to the roots of my hair. This is the truest feeling of 'excitement'!”

Last October, a message in her circle of friends about the “Beijing Foreign Affairs Gift” collection made Zhang Wei more anxious. She had participated in the event on behalf of the Shougang Garden Company, and the Beijing Municipal Government Foreign Affairs Office and the Beijing Municipal Government Hong Kong and Macao Affairs Office had included Shougang in the invitation list. For a few days, she meditated hard and didn't sleep well. “We have so many cultural and creative products, we can always choose a few to participate, right?” Know your enemy and know yourself, and you will not be in danger in a hundred battles. She immediately went online to check the situation of past foreign affairs gifts. She was shocked when she looked at it. Products such as famous enterprises and giants, cultural non-heritages, and Internet hotspots were listed. “Are our products okay?” She couldn't help but drum up in her heart.

“Why not?” Ding Rui, the designer of Shougang Parkwear Employee Innovation Studio, although petite, is a tough character who dares to “arm wrestle” with a strong man, “I see that our cultural creations are in line with the requirements of ‘Beijing's regional characteristics, cultural connotations, and story allegory’. I see that our cultural creation meets the requirements of 'Beijing's regional characteristics, cultural connotations, story moral', how can we know the answer without trying?”
Just say it and do it. From “Blessing to Home” silk steel gifts to “Snow Flying Sky” steel embroidery ornaments, from “Eighteen Weapons” chocolates to Shougang Four Seasons Cups, from refrigerator stickers, keychains, badges to CNY-themed From refrigerator stickers, keychains, badges to New Year's themed greeting cards and postcards. They pick up this and can't let go of that, just like facing their own “children”.

Round and round, back to the original point. “It is still necessary to launch a unique first steel style of cultural and creative products according to the requirements of the selection to have a chance of winning. At this juncture, bear the pain and also have to cut.” Zhang Wei looked at the submission date approaching heart more and more nervous. After discussion, from the cultural elements, Shougang elements, audience elements and other aspects of selection, launched the Shougang Ski Jump paper sculpture hand-torn weekly calendar note, Shougang three scenes of blessings, “silk steel” winding painting, snow flying sky “silk steel” ornaments, blessings, “cicada wing steel”. “Cicada Wings Steel Painting. In the end, the “Blessing and Well-being” wire-wound painting was selected among more than 100 works from more than 70 design organizations, enterprises and universities in the fields of culture and creativity, industrial manufacturing, science and technology, fashion and traditional handicrafts, etc. The “Blessing and Well-being” wire-wound painting was selected as one of the best works.
In the award comment session, the judges gave high praise to the “Fortune and Well-being” silk-steel wire-wound painting with gold letters on red background and with Shijingshan Mountain, Shougang Ski Jump and Three Blast Furnaces as the background. In particular, it emphasized that Shougang developed the new material for cross-border application, which is an innovative carrier for interpreting the city's cultural symbols and creating the city's accompanying gifts.