Original：Shougang News Center， June 20, 2024
On June 19, the World Brand Lab released the list of China's 500 Most Valuable Brands in 2024 (the 21st) in Beijing. The list showed that Shougang's brand value reached a new high, exceeding the 100 billion yuan mark for the first time, reaching 101.623 billion yuan, ranking 104th among the top 500 brands.
Shougang Group deeply learns and implements the spirit of General Secretary Xi Jinping's important instructions on brand building, fully implements the decision-making and deployment of the CPC Central Committee and the State Council on promoting brand building in the new era, focuses on the main line of laying a good foundation for high-quality development and realizing a change in the quality of development, and takes the lead in promoting technological innovation to become the first competitiveness of Shougang and focuses on playing the role of brand building as an overall, strategic and traction role in the development of the enterprise. It has accelerated the establishment and improvement of effective mechanisms for brand management, brand cultivation, brand image shaping and brand value enhancement, continuously strengthened the brand work system and capacity building, and focused on building independent brands with international competitiveness, with brand building constantly achieving new results. The company has been awarded “China's Outstanding Steel Enterprises International Influential Brand” and “Brand Value Leader”; it has won three awards for Patent Innovation Excellence, Standardization Excellence, and Information Intelligence Excellence; it has been continuously listed on the list of China's Top 100 Innovative Enterprises and China's Most Influential Innovative Enterprises. The company has been listed on the list of China's Top 100 Innovative Enterprises and China's Most Influential Innovative Enterprises for 12 times. On May 11 this year, the World Brand Moganshan Conference released the “2024 Chinese Brand Value Evaluation Information”, and Shougang's brand strength and brand value ranked among the top metallurgical and non-ferrous enterprises. The outstanding brand injects powerful kinetic energy into the enterprise's high-quality development, and it is constantly moving towards world-class.
World Brand Lab (World Brand Lab) is an internationalized brand value research institute, founded by Robert Mundell, the 1999 Nobel Prize winner in economics, and served as the first chairman. The experts and consultants of World Brand Lab come from Harvard University, Yale University, Massachusetts Institute of Technology (MIT), Columbia University, Oxford University, Cambridge University, INSEAD, and other top universities in the world, and the “China's 500 Most Valuable Brands” released for twenty-one consecutive years adopts “Present Value of Earnings (PVOE) method” to measure the value of brands. The “China's 500 Most Valuable Brands”, published for twenty-one consecutive years, uses the “present value of earnings” method to measure brand value.
Post time: Jun-20-2024